your embedded marketing partner

your growth goalsare outpacing yourmarketing capacity.

I work alongside your B2B marketing team to plan, create, and launch campaigns. I build AI-powered workflows as we go, so you get more done, build on what works, and keep the system.

Bring one marketing initiative your team hasn't had time to tackle.

Campaigns managedAI put to workSystems yours to keep
· BOOK A CALL · 30 MIN FOUNDER TO FOUNDER →
Marketing teams I've worked alongside
The problem

every campaign still needs you to push it forward.

The ideas are there. So are the customer insights and the AI tools. But someone still has to write the brief, coordinate the work, fix the drafts, and get everything launched.

I take ownership of that process and build workflows that make the next campaign easier to run. Three promises, and what each one looks like in practice.

Promise 01

I own the work.

I manage the agreed campaigns from brief through production and launch. Your team provides expertise and approvals.

What one campaign leaves behind
  • 01Brief, approved by your team
  • 02Web page, drafted and fact checked
  • 03Three-email sequence to open opportunities
  • 04Four LinkedIn posts in your founder's voice
  • 05Launch log in the Ledger
Promise 02

AI expands your capacity.

I turn your customer knowledge, brand voice, and proven processes into workflows that reduce repeated briefing, drafting, and editing.

One workflow, with its review points
  • ○Sales call transcript
  • →Pull objections and customer language into the Brain
  • →Draft the brief and a first pass, in your Voice
  • ●Your expert reviews, in about 20 minutes
  • →Check facts and claims against your proof file
  • ●You approve. I launch.
Promise 03

Your company keeps the system.

The knowledge, workflows, and documentation live in your environment. Your team learns to use them as we work together.

What you hold at any point
  • 01The Brain: what you sell, who buys, what they say, what you can prove
  • 02The Voice: how you sound, taken from your own best work
  • 03The Gates: the written checks every draft passes
  • 04The Ledger: what shipped, what it replaced, what it cost
  • 05Written runbooks for every workflow, in your repo
Proof

what operators say it was like.

Named client results first. Then three quotes, one per promise, from people who hired me to get work launched, and a walkthrough of what a first month looks like, so you can judge the effort and the outcome separately.

Owns the work
What impressed me most about working with Gen was how seamlessly he moves from big-picture strategy to hands-on execution. He doesn't just talk about ideas. He builds systems that create real value.
Carina Munro
Carina Munro
VP of Marketing at Heatmap.com
Sharper positioning
At Iterate.ai, we've worked with some of the most innovative minds in tech, and Gen belongs in that category. His grasp of AI-driven marketing is both visionary and practical. He's helped shape how we communicate our mission to enterprises and has been instrumental in positioning Iterate as a market leader.
Jon Nordmark
Jon Nordmark
CEO at Iterate.ai
Built for AI search
Gen has a rare depth of understanding across AI, content, and the new phase of LLM-driven SEO strategy. He doesn't just talk about where things are heading. He's building in it. He's basically the model for the kind of content engineer we're creating for at AirOps.
Eoin Clancy
Eoin Clancy
Head of Growth at AirOps
A first month, walked through · illustrative

the campaign that kept slipping ships in week three.

Bottleneck

A head of marketing with a team of eight, one open req, and a comparison campaign that has been "next quarter" for three quarters. Sales keeps answering the same question on calls. Nobody has time to turn it into a campaign.

I deliver

Three expert interviews and a read of the last quarter's sales calls, captured into the Brain. A brief drafted from it. A comparison page, a three-email sequence, and four LinkedIn posts, each checked at the Gates before review. The launch, and the runbook for doing it again.

Your effort

Three 45-minute interviews in week one. Read-only access to your site, email tool, and call recordings. One Brain review. A Monday slate approval and a review queue sized to clear in about 20 minutes a day.

What changed

The campaign is live. The question sales kept answering now has a page, a sequence, and a set of posts behind it. The next campaign starts from a Brain that already holds the customer language, not from a blank brief.

Business results

  • Measured on the terms we agree before starting: qualified pipeline, cost per opportunity, and replies from the sequence.
  • Reported in the Ledger monthly. Cells stay empty until measured, never estimated.

Production improvements

  • One campaign brief that took a quarter to start now drafts from the Brain in a day, with your expert's review in the loop.
  • Every draft arrives fact checked and in your voice, so review is an approval, not a rewrite.
  • The workflow, the Brain, and the runbook stay in your repo.
Illustrative walkthrough of the standard first month. Not a client result. For named client results, see the case studies above.
More from operators I've worked with
"
It was a combination of a person who is very experienced, knows the space, understands how founders operate, does the upfront research to come prepared, and then delivers really fast and has the technical capabilities to do that. In my experience, that was very hard to find.
Alex Marantelos
Alex Marantelos
Founder & CEO, Intryc
"
Gen was the mastermind behind our AI-powered content strategy. His expertise in content automation and his fluency in the latest trends impacting Answer Engine Optimization (AEO) gave the leadership team supreme confidence that our content would achieve maximum visibility.
Zachary Bosin
Zachary Bosin
Global Head of Marketing, Josys
"
The level of strategic depth Gen brought changed how we think about marketing. Instead of generic playbooks, he gave us tailored insights and clear execution steps that made a measurable difference almost immediately.
Dylan Ander
Dylan Ander
CEO & Founder, Heatmap
"
Gen is the perfect outsourced CMO for early stage startups. He's an expert at using AI to create high volumes of high quality content. He's a master of creating content strategies across social, blogs, videos, case studies, and more. He brings expert level CMO knowledge to startups that aren't quite ready for that full time hire.
Ashland Stansbury
Ashland Stansbury
CEO at Because
"
At MarketerHire, we only hire the best marketers, and Gen stands out among them. He's been both an educator and a trusted member of our inner circle of thought leaders. We've put him on our most valuable accounts because he's one of the rare few who truly understands strategy, implementation, and how to get real results.
Chris Toy
Chris Toy
CEO at MarketerHire
"
Working with Gen unlocked a completely new level of content performance. His strategies not only fueled growth but also gave us a repeatable system for creating sustainable, high-impact marketing.
Brandon Wright
Brandon Wright
Co-Founder & CEO at Tongo
"
At Jungle Scout, we saw content become a true competitive advantage. Gen's leadership in applying AI to SaaS marketing helped us grow faster while positioning us as innovators in the industry.
Shane Stinemetz
Shane Stinemetz
President at Jungle Scout
"
Gen helped us scale our marketing far more efficiently than we thought possible. His strategic use of AI gave us the systems and structure to grow without adding overhead, while still keeping our content creative and high-quality.
Shanif Dhanani
Shanif Dhanani
CEO at Nobi
"
Gen has a rare ability to connect AI with real marketing outcomes. He helped us turn scattered ideas into a clear, repeatable content system that delivered growth far beyond expectations.
Colin Dougherty
Colin Dougherty
Director of Partnerships, CartConvert
"
At AppSumo, we used Gen's strategies to launch campaigns that cut through the noise. His insights were practical, transformative, and gave us a real edge in a crowded market.
Nick Christensen
Nick Christensen
Head of Marketing at AppSumo
"
Our short-form content finally started driving measurable growth. With Gen's guidance, TikTok became a scalable channel that boosted both brand visibility and engagement across our audience.
Tareen Alam
Tareen Alam
Co-Founder at ChannelFore
"
It was a combination of a person who is very experienced, knows the space, understands how founders operate, does the upfront research to come prepared, and then delivers really fast and has the technical capabilities to do that. In my experience, that was very hard to find.
Alex Marantelos
Alex Marantelos
Founder & CEO, Intryc
"
Gen was the mastermind behind our AI-powered content strategy. His expertise in content automation and his fluency in the latest trends impacting Answer Engine Optimization (AEO) gave the leadership team supreme confidence that our content would achieve maximum visibility.
Zachary Bosin
Zachary Bosin
Global Head of Marketing, Josys
"
The level of strategic depth Gen brought changed how we think about marketing. Instead of generic playbooks, he gave us tailored insights and clear execution steps that made a measurable difference almost immediately.
Dylan Ander
Dylan Ander
CEO & Founder, Heatmap
"
Gen is the perfect outsourced CMO for early stage startups. He's an expert at using AI to create high volumes of high quality content. He's a master of creating content strategies across social, blogs, videos, case studies, and more. He brings expert level CMO knowledge to startups that aren't quite ready for that full time hire.
Ashland Stansbury
Ashland Stansbury
CEO at Because
"
At MarketerHire, we only hire the best marketers, and Gen stands out among them. He's been both an educator and a trusted member of our inner circle of thought leaders. We've put him on our most valuable accounts because he's one of the rare few who truly understands strategy, implementation, and how to get real results.
Chris Toy
Chris Toy
CEO at MarketerHire
"
Working with Gen unlocked a completely new level of content performance. His strategies not only fueled growth but also gave us a repeatable system for creating sustainable, high-impact marketing.
Brandon Wright
Brandon Wright
Co-Founder & CEO at Tongo
"
At Jungle Scout, we saw content become a true competitive advantage. Gen's leadership in applying AI to SaaS marketing helped us grow faster while positioning us as innovators in the industry.
Shane Stinemetz
Shane Stinemetz
President at Jungle Scout
"
Gen helped us scale our marketing far more efficiently than we thought possible. His strategic use of AI gave us the systems and structure to grow without adding overhead, while still keeping our content creative and high-quality.
Shanif Dhanani
Shanif Dhanani
CEO at Nobi
"
Gen has a rare ability to connect AI with real marketing outcomes. He helped us turn scattered ideas into a clear, repeatable content system that delivered growth far beyond expectations.
Colin Dougherty
Colin Dougherty
Director of Partnerships, CartConvert
"
At AppSumo, we used Gen's strategies to launch campaigns that cut through the noise. His insights were practical, transformative, and gave us a real edge in a crowded market.
Nick Christensen
Nick Christensen
Head of Marketing at AppSumo
"
Our short-form content finally started driving measurable growth. With Gen's guidance, TikTok became a scalable channel that boosted both brand visibility and engagement across our audience.
Tareen Alam
Tareen Alam
Co-Founder at ChannelFore
What you get

one question from customers, one campaign, everywhere.

The system exists to get campaigns like this out the door. Start with something buyers keep asking, run it across the channels you already own, and let what buyers say back shape the next one.

Input

a question sales hears every week.

"Will this work with the data we already have?" It comes up on calls, in support tickets, and in the objections your reps answer from memory.

  • source12 call transcripts, 30 tickets
  • capturedthe exact words buyers use, into the Brain
Campaign

one answer, on your website, in email, and on LinkedIn.

Drafted from the Brain in your Voice, checked at the Gates, reviewed by your expert, then launched.

  • websitean integration page that answers it with proof
  • emaila three-email sequence to open opportunities
  • linkedinfour posts from your founder, one objection each
  • reviewyour expert checks facts and claims, then approves
Output

buyer responses that inform the next campaign.

Replies, comments, and what reps hear on the next calls go back into the Brain. The next brief starts from that.

  • ledgerwhat shipped, what it replaced, what it cost
  • nextthe follow-up question buyers asked
Then it goes around again, with a fuller Brain

Illustrative example. The channels, asset mix, and review points are the standard shape. The question and the numbers are placeholders, not a client's.

How the buyer-question program works

How it works · 01 / 04

four stages.it's a loop,so the last onefeeds the first.

Capture. Build. Ship. Improve. Then it goes around again, sharper.

Talk to Gen
stage 01 / 04

capture.

learn from your customers, experts, and existing work.

Three interviews with your experts. Your sales calls, reviews, and support tickets. What you've already published and what performed. It all goes into one memory the work reads from.

Weeks 1 and 2 · Three 45-minute interviews and read-only access.

capturebuildshipimprove
stage 02 / 04

build.

create the knowledge and AI workflows behind the campaign.

What we captured becomes the Brain and the Voice, then the workflows that draft briefs and first passes from them. Every workflow has a review point where your team checks the work.

Weeks 2 and 3 · You review the Brain once and approve the first slate.

capturebuildshipimprove
stage 03 / 04

ship.

produce, check, and launch the agreed assets.

Assets get made against the Brain and the Voice, then checked at the Gates for facts, voice, and claims before you see them. You approve. I launch.

Week 3 target · Holds when access lands in week one and approvals come back within two working days.

capturebuildshipimprove
stage 04 / 04

improve.

use feedback and results to update the next campaign.

Replies, comments, and what buyers say on sales calls go back into the Brain. The Ledger records what shipped, what it replaced, and what it cost. Your team runs more of the workflow each month.

Monthly · You name an owner on your team.

capturebuildshipimprove
The machinery, if you want it

four things the loop leaves behind.

Each stage leaves something in your environment. By the end of month one you hold all four. Open any of them to see how it gets made.

01the brain.built in capture

One memory of what you sell, who buys it, why they buy, what they object to, and which claims you can prove. Every piece of work reads it before producing anything. Same models everyone else uses. Different input.

interviewthree of your experts, 45 minutes each
minesales calls, reviews, support tickets, what you've published
extractobjections, proof, customer language, claims with evidence
storeone memory, in your repo, that every draft reads first
02the voice.built in build

Not a tone-of-voice deck. A working spec pulled out of the writing that already performed for you, so drafts sound like you on the first pass.

collectyour ten best pieces, chosen by results
measuresentence length, structure, the words you never use
testdraft against it, compare to the originals, tune
locka voice file every draft is held to
03the gates.run at ship

Every draft passes the same written checks before your team sees it. What fails goes back. What passes lands ready to approve, not to fix.

fact gateevery number checked against your source of truth
voice gateevery draft scored against the Voice, hedges and filler returned
claim gateevery claim matched to evidence, or held until it is
then youone approval, not a rewrite
04the ledger.kept at improve

A running record you can hand to your board. What went out, what it replaced, the hours it saved, and what performed. Cells stay empty until measured.

logevery piece: date, type, time to make
replacewhat it displaced and what that used to cost
performwhat landed, fed back into the Brain
reviewmonthly, with the owner on your team
Scope and price

the SuperMarketers Engine.

Month to month. Cancel any month. I run the agreed campaign workflow while your team provides expertise and approvals. You own the materials and learn to operate more of the system over time.

What I run

The agreed campaign workflow, from brief through production and launch. Your team provides expertise and approvals.

How work is prioritized

Each Friday I score the backlog on leverage, effort, evidence, and freshness. You approve the week's slate on Monday. Capacity is sized so your review queue stays under about 20 minutes a day.

One new build a month

A build is a working workflow your team keeps. Examples: a campaign brief drafted from the Brain, first drafts from a customer call transcript, a claims check against your proof file, a weekly recap from the Ledger.

Your time

Month one: three 45-minute interviews and read-only access to your stack. After that: a Monday slate approval and the daily review queue.

Timeline

First assets ship in week three as a target. It holds when access lands in week one and approvals come back within two working days.

Where it lives

In your environment, on your keys, from week one. Stop any month and keep all of it.

What the first month produces

  • The Brain, built from three interviews and your calls, reviewed by you
  • The Voice, extracted from your ten best pieces
  • The Gates, written down and applied to every draft
  • One campaign launched across the channels you own (week three target)
  • The Ledger started, with the first entries
  • An owner named on your team, with the first runbook
Talk to Gen
from$5,000a month.
  • Month to month, cancel any month
  • One senior operator, working inside your team
  • Built in your stack, on your keys
  • You watch it run on your material first, unbilled

The price is on this page because you shouldn't have to book a call to find out what something costs.

Straight answers

what you'd ask
on the call.

01

who runs what.

I run the agreed campaign workflow while your team provides expertise and approvals. You own the materials and learn to operate more of the system over time. Nothing depends on me staying. If I disappear, nothing breaks.

02

what I won't do.

I don't do paid media bid optimization. Graphed is better at it, and I'll introduce you. I don't build data pipelines. I don't rebuild websites. I don't build anything HubSpot already ships. If HubSpot does it, use HubSpot.

03

how success is measured.

Qualified pipeline: which inquiries turn into opportunities sales accepts. Cost per opportunity: campaign, tools and my fee. Output and effort: how much got made, how long it took, and how that changed from month one to month three. Time back: hours the work would have taken your team. We agree the measures before starting.

04

what I won't promise.

Rankings, traffic, or a pipeline number. Anyone guaranteeing those is misrepresenting how attribution works. What I will commit to is the work: what ships, when, and what your team has to do for it.

05

wrong fit.

This is wrong for you if you want to hand it off and never look at it. If nobody on your team will own it. If there's nothing worth capturing yet. If you want someone to guarantee pipeline. I'll tell you on the call rather than three weeks in.

06

you work with me.

I'm Gen Furukawa. First marketer at Jungle Scout, took it to 100,000 customers. Founded and sold Prehook. Not a team. Not an account manager.

what marketing work
keeps getting
pushed back?

Tell me what you want to launch and what's getting in the way. We'll talk through what I could own and what your team would need to contribute.

A sentence or two is enough. I'll ask the rest on the call.
or book straight in · 30 min with Gen