Build a Content
Engine That Drives

Inbound Pipeline
Qualified Demo Calls
AI-Driven Discovery

SuperMarketers installs visibility systems that turn internal expertise into content that creates inbound demand from the right buyers.

Not a content agency. Infrastructure for inbound demand.

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Human ideas + Engineered growth  = Infinite reach
scalable systEms
compounding authority
searCh dominance
Scalable systems
Compounding Authority
search dominance
scalable systems
compounding Authority
search dominance

Trusted by SaaS Teams Who Turned Visibility Into Pipeline

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The Shift

Buyers Trust What They Repeatedly Discover. Not What You Publish Once

The best B2B SaaS companies don't rely on sporadic content. They build visibility systems that make discovery inevitable

Publishing in Bursts

Ghostwriters. Agencies. DIY LinkedIn posting. All optimized for output, not compounding visibility. Content expires the moment it's published.

What Changed

Buyers now form opinions across search, AI tools, and social—long before talking to sales. Discovery is omnichannel. Your content strategy isn't.

Visibility Infrastructure

The best companies install systems that capture expertise once, deploy it everywhere, and measure what creates pipeline. Visibility compounds instead of resetting.

Better system → Better visibility → Better pipeline
The System

The SuperMarketers Visibility System

A system captures founder expertise once, then deploys it continuously to create compounding visibility and inbound demand.

Founder-led insight, not outsourced guesswork

Your expertise powers everything (unlike agencies inventing generic takes)

Built for modern discovery

Optimized for answer engines and AI-powered search, not just traditional SEO rankings

Designed to run continuously

Weekly publishing, monthly optimization, quarterly positioning refresh (not campaign-based)

Measured by pipeline signals

Track ICP engagement, buying intent, and inbound conversations (not vanity metrics)

One system. Three levels of support.

We install the foundation, operate the engine, or run everything end-to-end—depending on what your team needs.

One system. Three levels of support.

We install the foundation, operate the engine, or run everything end-to-end—depending on what your team needs.

The proof

How the Visibility System Works

Three phases that run continuously.

01

Phase 1: Strategy & Capture

What it does:

Extract expertise and positioning from founder conversations, internal docs, support tickets, and existing content. Every piece reinforces a clear point of view instead of adding noise.

Outcome:

Crystal-clear direction. Your team knows exactly what to say.

02

Phase 2: Creation & Distribution

What it does:

Transform insight into multi-format content and publish it continuously across the channels where your buyers form opinions.

Outcome:

Sustained visibility without depending on the founder's time.

03

Phase 3: Measurement & Pipeline Signals

What it does:

Track who's engaging, score accounts based on ICP fit and buying intent, and surface qualified prospects showing interest across multiple touchpoints.

Outcome:

Content that directly feeds your pipeline.

This system runs every week. It improves as it runs.
Case Studies

What happens when visibility becomes a system

Results from B2B SaaS teams who replaced execution with infrastructure.

Reduced marketing costs by ~70% by replacing manual execution with an AI-powered system.

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A B2B SaaS team replaced a traditional, execution-heavy marketing operation with a system that captured internal expertise once and deployed it continuously.

The result was significantly lower cost without sacrificing consistency or quality.

Built a bilingual content operation without hiring a second team.

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A B2B SaaS company used an AI-augmented visibility system to create and distribute content in a second language.

Internal expertise was translated, structured, and deployed across channels without adding headcount

Over 50% of new visibility came from AI-driven discovery.

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For a high-growth SaaS company, structured content began appearing consistently across AI-powered search and answer tools, alongside traditional channels.

Testimonials
The level of strategic depth Gen brought changed how we think about marketing. Instead of generic playbooks, he gave us tailored insights and clear execution steps that made a measurable difference almost immediately.
Dylan Ander - CEO & Founder, Heatmap
Dylan Ander
CEO & Founder, Heatmap
Gen is the perfect outsourced CMO for early stage startups. He’s an expert at using AI to create high volumes of high quality content. He’s a master of creating content strategies across social, blogs, videos, case studies, and more. He brings expert level CMO knowledge to startups that aren’t quite ready for that full time hire.
Ashland Stansbury - CEO at Because
Ashland Stansbury
CEO at Because
At MarketerHire, we only hire the best marketers, and Gen stands out among them. He’s been both an educator and a trusted member of our inner circle of thought leaders. We’ve put him on our most valuable accounts because he’s one of the rare few who truly understands strategy, implementation, and how to get real results.
Chris Toy, CEO of MarketerHire
Chris Toy
CEO at MarketerHire
At Iterate.ai, we’ve worked with some of the most innovative minds in tech, and Gen belongs in that category. His grasp of AI-driven marketing is both visionary and practical. He’s helped shape how we communicate our mission to enterprises and has been instrumental in positioning Iterate as a market leader.
Jon Nordmark - CEO at Iterate.ai
Jon Nordmark
CEO at Iterate.ai
Gen has a rare depth of understanding across AI, content, and the new phase of LLM-driven SEO strategy. He doesn’t just talk about where things are heading, but he’s building in it.  He’s basically the model for the kind of content engineer we’re creating for at AirOps
Eoin Clancy - Head of Growth at AirOps
Eoin Clancy
Head of Growth at AirOps
Working with Gen unlocked a completely new level of content performance. His strategies not only fueled growth but also gave us a repeatable system for creating sustainable, high-impact marketing.
Brandon Wright - Co-Founder & CEO at Tongo
Brandon Wright
Co-Founder & CEO at Tongo
At Jungle Scout, we saw content become a true competitive advantage. Gen’s leadership in applying AI to SaaS marketing helped us grow faster while positioning us as innovators in the industry.
Shane Stinemetz - President at Jungle Scout
Shane Stinemetz
President at Jungle Scout
Gen helped us scale our marketing far more efficiently than we thought possible. His strategic use of AI gave us the systems and structure to grow without adding overhead, while still keeping our content creative and high-quality.
Shanif Dhanani - CEO at Nobi
Shanif Dhanani
CEO at Nobi
Gen has a rare ability to connect AI with real marketing outcomes. He helped us turn scattered ideas into a clear, repeatable content system that delivered growth far beyond expectations.
Colin Dougherty - Director of Partnerships, CartConvert
Colin Dougherty
Director of Partnerships, CartConvert
What impressed me most about working with Gen was how seamlessly he moves from big-picture strategy to hands-on execution. He doesn’t just talk about ideas, but he builds systems that create real value. The combination of vision and follow-through makes him an invaluable partner.
Carina Munro - VP of Marketing at Heatmap.com
Carina Munro
VP of Marketing at Heatmap.com
At AppSumo, we used Gen’s strategies to launch campaigns that cut through the noise. His insights were practical, transformative, and gave us a real edge in a crowded market.
Nick Christensen - Head of Marketing at AppSumo
Nick Christensen
Head of Marketing at AppSumo
Our short-form content finally started driving measurable growth. With Gen’s guidance, TikTok became a scalable channel that boosted both brand visibility and engagement across our audience.
Tareen Alam - Co-Founder at ChannelFore
Tareen Alam
Co-Founder at ChannelFore
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Ready to Build Visibility
That Drives Pipeline?  

Book a strategy call. We'll audit where you're invisible, show you where competitors are winning, and map out exactly what a visibility system would look like for your business—even if we're not the right fit.

Book a Visibility Strategy Call

Frequantly Asked Questions

How is this different from a content agency?

Agencies optimize for output. SuperMarketers builds infrastructure.

Agencies: Produce content on demand, require constant management, struggle to connect content to pipeline.

SuperMarketers: Install a system that runs continuously, requires minimal oversight, and measures impact through ICP engagement and buying signals.You're not managing freelancers. You're operating a visibility engine.

Does this actually work for AI search?

Yes. We structure content using formats that AI models cite (definitions, frameworks, examples, comparisons) and track where you show up in ChatGPT, Claude, and Perplexity. This isn't theory—it's how we build visibility across both traditional and AI-powered search.

Do founders need to be heavily involved?

No. Most engagements require around 30 minutes per month of founder or internal expert input. That input can take many forms. Conversations, voice notes, Looms, internal docs, or existing content. The system is designed to minimize time while preserving authenticity.

What makes this “founder-led” if you create the content?

Founder-led means the insight comes from inside the company. We do not invent opinions, anecdotes, or experiences. We extract, structure, and expand real expertise so it can scale without losing voice or credibility.

How is this different from hiring freelancers or an agency?

Freelancers and agencies focus on execution. SuperMarketers focuses on infrastructure.Instead of managing outputs, you get a system that captures insight, structures it for discovery, distributes it consistently, and measures what resonates.

What does success look like in the first 90 days?

Success shows up as measurable visibility growth.That includes clearer positioning, increased discoverability, consistent engagement from the right accounts, and early inbound signals tied to content. Long sales cycles close later. Visibility signals appear first.

Is this a fit for early-stage or bootstrapped companies?

SuperMarketers is designed for Series A–B B2B SaaS teams that already have expertise but lack a system to scale visibility. If you are still validating product-market fit, this is likely too early.

Do you run paid ads or outbound campaigns?

No. SuperMarketers focuses on organic visibility and inbound demand driven by content and discovery systems. Paid acquisition and outbound are intentionally out of scope.

How do we get started?

It starts with a visibility call. We use that conversation to understand your goals, current visibility challenges, and whether the system is a fit. If it is not, we will tell you.

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