Essays · 29 published

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from inside the team.

Practical writing on running B2B SaaS marketing with AI: the workflows, the campaigns, and AI search. Lessons from inside real client teams. Written for marketers who do the work.

The LabSee what we are building now: the systems, the experiments behind them, and the visibility evidence, in the open.

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AI Visibility · 14 min read · September 2026

AI visibility and citation opportunities.

A practical first-person playbook for monitoring 25 to 50 recurring buyer prompts, finding AI visibility gaps, and turning citation opportunities into action.

Content strategy template: 9 decisions on one page, updated for AI search.

My most-seen page was shown 6,303 times on Google and got 1 click. Here’s why, and what I changed.

I built my whole marketing system as 30 web pages. First I threw out 12 designs.

I picked the 10 questions I’ll ask AI about my business before asking it anything. Here’s exactly how.

What to watch on a SaaS competitor’s website, and what each change tells you.

I turned my Claude Code video workflow into a free tool that replaces Descript.

Gemini still thinks my company is an AEO agency. That’s on me.

If I owned AEO at Flodesk, here’s where I’d start.

Receipts: I open-sourced the marketing system I sell.

I'm building SuperMarketers' content system around buyer questions.

Build in public

How I organized all my marketing content into three folders any AI can use.

I edited a client video testimonial with Claude Code. Here's the whole workflow.

Intryc grew its AI visibility 2× in 28 days.

Oyster got 11x more AI citations without publishing a new page.

Five SaaS website pages to optimize for AI Search.

How to reverse-engineer where AI recommends the other guy, and where that stops being useful.

Everyone sells AI marketing now. Almost none of it ships.

Claims intelligence: how to track what AI gets wrong about you, and who fed it the claim.

How to choose AI search prompts to track: what the research agrees on, and the method I use.

Updated Oct 2026

Schema won't save you: what this week's AEO data actually says.

Claude text watermarking is a warning shot for AI content teams.

PLG had a ten-year run. Answer-led growth is next.

Loop engineering: stop prompting, start designing the loop.

Building was the easy part.

Why your content dies after one week, and the system that fixes it.

Your buyers already told you what to publish.

AEO is not SEO with extra steps.

Schema, citations, and why ChatGPT cites some companies more than others.

Stop briefing. Start capturing.

The four signals AI search engines actually reward.

AI made drafting free. It made reviewing expensive.

AEO guides · the reference library

The 7 best AI visibility tools for B2B SaaS, compared.

What is answer engine optimization?

How to get your B2B SaaS cited by ChatGPT.

Run an AI visibility audit in 30 minutes.

What is citation rate?

The AI visibility score: the open 9-dimension benchmark.

How B2B buyers research software in AI search.

SEO vs AEO: where the budget goes.

AEO vs GEO: same shift, two names.