Elevate your search engine optimization strategy with artificial intelligence for AI SEO advantages. See how to use AI tools to optimize SEO tasks.

How to Use AI Tools to Optimize your SEO Strategy

The world of SEO is constantly evolving. With Google’s algorithms becoming increasingly advanced, marketers need to stay on top of the latest optimizations to keep their sites visible. While many rely on traditional keyword research to content and link building, there is a powerful asset that is often overlooked – artificial intelligence.

AI has become the future of content creation in the marketing industry. AI tools have the ability to supercharge your SEO and content to the next level. Harnessing machine learning and natural language processing, they can analyze websites, generate content, create content, identify link opportunities, track rankings, and more.

In this comprehensive guide, we will explore how today’s leading SEO AI tools can give your search optimization a boost. We’ll cover how AI can assist with everything from conducting site audits to monitoring competitors to building high-quality backlinks at scale. You’ll learn actionable tips to expand your SEO skillset using artificial intelligence and elevate your content marketing skills.

Get ready to make your SEO software process more efficient and effective. Use AI to help you turn search engine visibility into a conversion-driving machine.

What is AI SEO Software?

AI SEO refers to the use of artificial intelligence tools or technologies to automate and enhance content for search engine optimization (SEO) strategies. The goal is to improve website visibility and traffic from search engines like Google in a faster, more efficient way.

This table outlines the common capabilities of different types of AI SEO software tools:

Tool Type	Common Capabilities
Keyword Research	Semantic keyword expansion, search volume data, difficulty scores
Site Auditing	Crawlability checks, on-page optimization, technical tasks like SEO
Content Creation	Outline and draft generation, optimization for keywords
Link Building	Prospecting, outreach automation, campaign tracking
Rank Tracking	Daily position monitoring, change alerts, competitor analysis

The overarching benefit of using AI for SEO is achieving better results in less time. It augments existing marketing strategies by handling rote tasks so marketers can focus on high-level planning and innovation. As the technology matures, generative AI can help to reshape search optimization.

Utilize AI-Powered Tools for Superior Keyword Research

Keyword research lays the foundation to boost your entire SEO process. Ranking for the right search terms that drive relevant organic traffic is crucial for content ranks. But manual keyword research can be extremely tedious and time-consuming. AI tools benefit your SEO, they are here to save the day to help you with a piece of content strategies.

Leveraging machine learning and natural language processing, AI and SEO strategy can help deliver keyword research to any kind of content and insights that would take humans weeks to uncover manually. They analyze massive keyword datasets, your site content, and competitors to surface targeted opportunities.

Here are three ways AI content tools and SEO processes can elevate your keyword research and analysis and generate content ideas:

Semantic Keyword Discovery

AI-powered SEO tools can dig much deeper than traditional keyword planners. Rather than just providing generic related keywords and monthly searches, they generate content that’s semantically related to long-tail variations.

For example:

• For “insurance”, AI platforms may uncover “Texas auto insurance quotes” or “best pet insurance plans”
• For “software”, it could find “HR onboarding software” or “video editing software reviews”

This enables you to target more specific, high-converting keywords that you may have otherwise missed.

Use these tools for semantic keyword discovery:

• SEMrush Keyword Magic Tool
• Ahrefs Keyword Explorer
• UberSuggest by Neil Patel
• Analyzing Existing Content

Why go through the manual effort of combing all your site’s pages for keyword opportunities? AI tools will do it for you in seconds.

They are able to scan your URLs, titles, headers, body content, etc. to surface relevant terms you can target. This “reverse engineering” uncovers terms that already resonate with your existing audience.

Keyword Difficulty Scoring

Not all keywords are created equal when it comes to earning rankings. Some are relatively easy to rank for while others require massive optimization efforts.

AI software tools determine a keyword difficulty score to give you visibility into optimization potential. A score of 1 is easy and 100 is extremely hard.

You can focus your efforts on “just right” keywords – not so easy that they lack traffic potential, but not so hard that rankings are unrealistic.

• Moz Keyword Difficulty
• Ahrefs Keyword Difficulty
• KWFinder Keyword Competitiveness

Leveraging AI for keyword research will allow you to find hundreds of relevant, high-potential keywords to target across your site.

How to Use AI to Optimize and Conduct In-Depth SEO Site Audits

Performing routine SEO site audits is crucial for identifying issues impeding performance. But auditing manually can take days of scrolling pages and using disjointed tools. AI-powered platforms automate technical and on-page audits to save enormous time.

Conducting comprehensive site audits with AI as it gives you an instant snapshot of:

• On-page SEO optimizations needed
• Technical flaws harming site speed and accessibility
• Opportunities to improve page content
• Warnings of problems Google flags as violations

Here are three key capabilities of AI-based site auditing tools:

Automated On-Page Analysis

AI auditing crawls every page of your site to quickly catch on-page issues like:

•  Missing page titles and meta descriptions – essential for click-through-rate (CTR)
• Thin or duplicated content – lacks uniqueness and keyword targeting
• Incorrect HTML headings and tags – impacts page structure/SEO weight
• Broken links and images – creates a frustrating user experience

It generates detailed reports on pages needing optimization. You can also compare changes between audits.

Top AI tools for on-page analysis:

• Sitebulb – full on-page audits and fix suggestions
• Botify – identifies thin content and optimization gaps
• Screaming Frog – crawls sites for SEO errors and warnings

 Technical SEO Checks

AI plays and performs over 100 technical health checks including:

• Page speed tests – tracks mobile/desktop site speed
• Crawlability – finds pages Google can’t access
• Invalid structured data – flags incorrect schema markup
• Security issues – detects problems like injected scripts

You get clear guidance on technical fixes to improve site performance and indexing.

Leading technical auditing AI tools:

• DeepCrawl – comprehensive technical SEO audits
• Ryte – prioritizes critical technical fixes
• OnCrawl – checks page speed and indexing errors

Create Content with Optimization Opportunities

AI doesn’t just identify issues – AI tools also offer to find optimization opportunities:

• Page content gaps – topics that need more informational content
• Keyword gaps – terms your pages could be ranking for
• Link building opportunities – relevant sites to build links from

This allows you to turn audit findings directly into action plans.

Create High-Quality Content with AI Writing Assistants

Creating content that is relevant, engaging, and keyword-rich content is one of the most time-consuming parts of executing an SEO strategy. Fortunately, AI-powered writing assistants can help with several key phases of optimizing your content creation.

The power of AI tools utilizes natural language processing (NLP) to generate everything from outlines to full drafts. While a human writer still puts the finishing touches, AI assistance alleviates much of the grunt work.

Here are some of the top ways SEO pros can utilize AI content-generation tools:

Craft Optimized Content Briefs

The first step to create a content is deciding on topics and mapping out content themes and outlines. Doing this manually for a growing site can be unwieldy.

Tools like Writer and ShortlyAI can help optimize your content and review your existing content and site analytics to uncover gaps and suggest relevant new topics. Their algorithms identify subjects that align with search intent.

You provide keywords and the tools automatically generate SEO-focused content briefs and create optimized content complete with titles, outlines, target keywords, length, etc. This kickstarts the writing process.

Develop Well-Structured Article Outlines

Outlining is instrumental to staying on-topic while writing and hitting key points.

AI writers like Jasper and ChatGPT are tools that allow AI to write you quickly generated outlined article templates optimized for SEO.

In just minutes you can develop organized outlines with:

• Target focus keywords properly integrated
• Headings that align with keyword intent
• Key sections such as intro, conclusion, methodology
• Word count targets for each section

This framework guides and helps your content stay on track.

Produce Initial Content Drafts

Why stare at a blank page if you don’t have to? AI tools can churn out complete content drafts.

The best tools for draft generation include:

• Jasper – creates drafts tailored to SEO
• Verblio – writes based on your guidelines
• Quillbot -paste in text to enhance with paraphrasing

Provide keywords, research links, tone parameters, etc. and AI will deliver drafts that are content based for writers to refine.

Optimize AI Content

AI-generated content needs human oversight to connect points, improve flow and transitions, and edit for voice.

Here are tips to ensure your AI content hits the mark:

• Focus paragraphs around target keywords
• Add related keywords naturally throughout
• Inject supporting facts/stats
• Include relevant internal/external links
• Smooth out any disjointed sections
• Read out loud to catch any awkward phrasing

AI can transform content creation productivity. But always reserve ample time for review and refinement. Leverage both human creativity and AI power for content that converts.

AI in SEO: Automate Link Building Outreach

Earning high-quality backlinks remains one of the most impactful ways to improve SEO rankings. But manual outreach is tedious and time-consuming. AI tools can automate link prospecting as well as cold email outreach.

Link-building AI streamlines processes like:

• Identifying relevant sites to pitch
• Personalizing cold outreach emails
• Tracking outreach progress
• Following up on successful pitches

By leveraging AI to handle the heavy lifting, you can scale high-authority backlink acquisition. Here’s how it works:

Discover Untapped Link Opportunities

The first step is finding sites that are worth pitching for backlinks while avoiding spammy or irrelevant domains.

AI tools like Pitchbox, GroupHigh, and LinkResearchTools crawl the web to quickly find:

• Authoritative sites related to your content
• Recently published relevant articles to pitch
• Contact information for site editors

This cuts hours of manual prospect research down to minutes.

Track and Manage Outreach

Conducting outreach one-by-one in a spreadsheet is inefficient. AI tools enable you to send pitches to hundreds of prospects at once while keeping everything organized.

With platforms like BuzzStream and Mailshake, you can:

• Automate follow-up sequences for non-responders
• See open and response rates for each pitch
• Filter by outreach status like “replied” or “interested”
• Share access with team members

Now you can track the performance of your campaigns and double down on what works.

Leverage AI for SEO Analysis and Automated Rank Tracking

Monitoring keyword rankings is imperative to gauge SEO success. But manually tracking rankings across all major search engines is extremely tedious. AI-powered rank trackers do this grunt work for you.

AI rank tracking provides:

• Automated ranking reports
• Notifications of ranking changes
• Insights into SEO performance

Read on to see how AI can step up your content to rank tracking and analysis.

Get Automated Ranking Reports

Rather than having to search for your site and keywords on Google, Bing, and Yahoo, rank trackers use bots to do constant monitoring.

Tools available like SERPwoo, RankSense, and MozBar run daily checks for target keywords and deliver customizable ranking reports including:

• Current rankings for keywords across search engines
• Highest/lowest rankings
• Ranking changes over custom time periods
• Ranking history visualizations

These hands-free tools can help process and save enormous time over manual checks.

Receive Real-Time Ranking Alerts

What if you could know immediately when your rankings shift up or down for important keywords? AI rank trackers push instant notifications.

After configuring tracking for target terms, you’ll get automated alerts when:

• Your page reaches page 1 for a keyword
• A ranking drops significantly
• A competitor overtakes you

Real-time alerts allow you to react to ranking volatility right away to maintain or regain your position.

Uncover SEO Insights from Rankings

AI goes beyond just tracking rankings – it analyzes ranking data to uncover actionable SEO insights for your content to rank high.

Tools that can help optimize like Botify look for trends like:

• Pages or keywords losing visibility
• New keywords you could target
• Top-performing competitors
• Seasonal ranking fluctuations

These reports help you optimize underperforming pages and capitalize on new opportunities.

Use AI Tool to Uncover Competitors’ Top SEO Strategies

In the race for search visibility, it pays to keep an eye on competitors earning high rankings. Rather than guessing at what SEO tactics rival sites use, AI tools can uncover and analyze competitors’ strategies for you to emulate.

Monitoring competitors with AI provides:

• Analysis of high-ranking content
• Insights into link-building targets
• Reporting on SEO performance

Read on for tips to leverage AI competitor tracking.

Reverse Engineer Top Content

Your competitors’ top-ranking content holds valuable lessons. Boost your SEO with AI tools, you can at scale determine:

• Their highest visibility pages
• The themes and keywords driving rankings
• Opportunities to create your own optimized content

SEMrush and Ahrefs quickly analyze competitors’ content including:

• Pages earning featured snippets
• Highest traffic landing pages
• Content attracting the most links

With these insights, you can model their content success by targeting related keywords.

Compare Overall SEO Performance

At a high level, you want to know how you stack up to competitors on key SEO metrics.

Robust SEO platforms like SEMrush and Moz allow you to:

• Compare domain strength metrics like DA, PA, spam score
• See search visibility and traffic estimates
• Analyze backlink profiles
• Get historical snapshots

Regular comparisons help you target shortcomings and expand leads.

Leverage Artificial Intelligence Chatbots to Get Instant SEO Suggestions

As an SEO practitioner, you likely get hit with tons of optimization questions and strategy ideas daily. Constantly looking up answers online or asking colleagues can be draining. AI chatbots provide an easy way to get SEO feedback 24/7.

Chatbot tools exist like SEOClassifier utilize natural language processing (NLP) so you can:

• Get SEO help instantly via chat
• Ask follow-up questions to clarify recommendations
• Avoid sifting through generic blog posts and guides

Here are examples of how AI chatbots can simplify SEO strategizing:

Streamline Competitive Research

Say you notice a rival ranking higher for a target keyword. To analyze why, just ask the chatbot:

“Why does [competitor] rank higher than my site for [keyword]?”

It will generate a tailored response like:

“It appears [competitor] has more backlinks from high authority sites. I recommend reaching out to similar sites related to your content and requesting links.”

Now you have an actionable finding without lengthy manual analysis.

Get Content Optimization Tips

Coming up with new content ideas and angles tailored to your site can be challenging. But you can simply ask the chatbot:

“What type of content should I create around [keyword] to beat competitors?”

The chatbot may recommend:

“Consider creating a comparison guide or list-based post with pros and cons around [keyword] to stand out.”

Just like that, you have a targeted content approach.

Fix Technical Issues

Technical SEO works and tasks are complex. If Google Search Console shows crawl errors, ask the chatbot:

“My site has [specific crawl error]. How do I fix this technical SEO issue?”

It can provide the details to troubleshoot and resolve the problem. Much faster than searching forums!

In seconds, chatbots provide customized SEO suggestions so you can spend less time researching basic recommendations and more time strategizing.

Ready to use AI for your SEO strategy?

The potential for AI to enhance SEO efforts today is too great to ignore. As the technology continues advancing rapidly, SEO pros who don’t embrace AI risk getting left behind.

The future of SEO will be led by those leveraging technology to work smarter. Start using AI for SEO content today and create high-quality content. With so many powerful AI SEO tools now available, they’ve become must-have assets for any results-driven digital marketing team.

Hopefully, this guide provided tips to help advance your SEO through AI-powered content. Now it’s time to put them into action!