Content: Ship
Publish, then distribute: the newsletter, the LinkedIn cut, the internal links from older pages.
What happens at this stage
Publish and distribute. They are not the same act: a page nobody sees has not shipped.
Who does what
You decide
Publish and distribute
The SuperMarketer keeps this step. Judgment, taste and accountability stay human.
You decide
Link it from the pages that already rank
The SuperMarketer keeps this step. Judgment, taste and accountability stay human.
What comes out
Live pages that get read past week one
Moves toward pipeline: Buyer questions answered. Every piece maps to a question a buyer actually asked.
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