Convert · Turn attention into people

Demand Gen: Capture

Who the buyer is, what they ask, how competitors pitch them, and which accounts are worth a first touch.

Stage 1 of 5 · Continuous, ranked weeklyMoves · Named, scored accounts and meetings

What happens at this stage

Expertise and signals become a ranked, source-linked queue. This is the judgment stage: what is worth making at all.

Who does what

You decide

Confirm the ICP against real deals

The SuperMarketer keeps this step. Judgment, taste and accountability stay human.

What comes out

A confirmed ICP, positioning and a scored account list

Moves toward pipeline: Named, scored accounts and meetings. Attention turns into people sales can call.

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