Convert · Buy reach for what works

Paid: Improve

Self-reported attribution next to platform data. Budget follows pipeline.

Stage 5 of 5 · WeeklyMoves · Cost per qualified lead

Paid is part of the full-stack engagement and is being built in the open. Steps marked “being built” are on the list, not live yet.

What happens at this stage

Not a report, an input. What we learn rewrites what Capture ranks next, and lessons go back into the Brain.

Who does what

Being built

Attribution: self-reported next to platform data

On the build list. It will appear here, and in the open-source repo, when it ships.

What comes out

Spend moved toward what produces pipeline

Moves toward pipeline: Cost per qualified lead. Budget follows pipeline, not clicks.

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