Social & Video: Approve
Social goes out under a person's name, so a person approves every post. Gates catch voice and fabrication problems first.
What happens at this stage
Six gates check the work before a human reads it, then one person makes the call. The agent that built it never declares it done.
Every piece passes six gates first: source, fabrication, voice, structure, fit, risk. How the gates work →
Who does what
Approve every post in the founder's voice
The SuperMarketer keeps this step. Judgment, taste and accountability stay human.
Cut anything that sounds like everyone else
The SuperMarketer keeps this step. Judgment, taste and accountability stay human.
What comes out
Posts the founder would actually say
Moves toward pipeline: ICP reach and engagement. The right people see you, not just more people.
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